Toyota Tops July 2025 U.S. Auto Sales

Automakers reported a wave of strong U.S. sales results in July, with Toyota, Ford, Hyundai, Kia, Mazda, and Genesis all posting solid gains amid what analysts described as a complex month shaped by shifting inventories, elevated incentives, and varying consumer demand. 

According to Motor Intelligence, the seasonally adjusted annual rate (SAAR) for July climbed to 16.9 million, up significantly from June’s 15.7 million pace, reflecting improved retail momentum and availability.  Just so you understand what the SAAR is, based on July sales, if the other months of the year were as good as July, the industry would hit almost 17 million sales, the long-standing benchmark for auto industry celebration.

Toyota Motor Corp. led the market in volume, with July sales surging 20 percent to 218,022 units. The Toyota brand climbed 22 percent, fueled by strong results from the RAV4, Grand Highlander, Corolla Cross, 4Runner, Tacoma, and Sienna. Lexus also saw a 9 percent gain. Combined sales of electrified Toyota and Lexus models rose 6.7 percent to 90,426.

Ford Motor Co. reported a 9.4 percent sales gain, totaling 188,374 units in July. Ford brand deliveries rose 9.6 percent while Lincoln improved 4.7 percent, helped by a nearly fourfold jump in Aviator sales. F-Series pickup volume increased 6.6 percent to 73,538 units. Hybrid deliveries rose 12 percent, though EV sales dipped slightly by 0.2 percent.

Hyundai Motor Co. posted its best July on record with sales up 15 percent to 79,543 vehicles. Retail deliveries jumped 18 percent, led by robust demand for the Santa Fe and Palisade. The Ioniq 5 saw retail sales spike 71 percent. Electrified Hyundai models surged 50 percent year-over-year. Genesis also notched a record July, with sales up 8 percent to 6,687 units, driven by the GV70.

Kia America logged a 12 percent increase in July sales, totaling 71,123 units — also a new monthly record. Key contributors included the Soul, up 36 percent; Carnival, 30 percent; K5, 25 percent; Telluride, 15 percent; Sportage, 14 percent; and Sorento, 11 percent.

Mazda reported a 13 percent gain with 45,057 units sold, lifted by double-digit increases across much of its crossover lineup, including the CX-5, CX-50, CX-70, and CX-90. Even the MX-5 Miata more than doubled its July 2024 result.

Subaru sales grew 4.5 percent to 54,035 units. The Crosstrek led the brand’s gains with a 15 percent jump, followed by the Forester, up 11 percent, and Outback, up 5.5 percent. Subaru’s EV offering, the Solterra, recorded a 24 percent increase.

American Honda Motor Co. edged up just 0.2 percent overall. Honda division sales rose 1.3 percent, while Acura fell 9.8 percent. Despite declines in CR-V and HR-V volumes, other Honda light trucks performed strongly, with the Odyssey up 27 percent, Passport up 87 percent, Prologue EV up 83 percent, and Ridgeline up 21 percent. Electrified sales across Honda and Acura rose 36 percent to 38,715 units. Most Acura models were down, except for the low-volume TLX and newly launched ADX.

The race for year-to-date supremacy stayed tight, with Toyota edging in front of Ford by just 19,000 sales after seven months.  Combined the two giants have delivered over 2.3 million vehicles.

The next look at all automakers will be in early October, after the 3^rd quarter sales are reported.

Here are the July 2025 sales from automakers that report monthly and how they compared to July 2024: