In 2006, Rolls-Royce Motor Cars unveiled 101EX, an experimental car hand-built to explore an exciting new design direction for a modern coupé. Wrapped in a sleek, rakish body, 101EX was an engineering-led study, showcasing the technical and architectural innovation inherent in the quintessential modern Rolls-Royce car. Both handsome and elegant, it encapsulated the essence of contemporary coupé style.         So positive was the worldwide reaction to 101EX that, in autumn 2007, Rolls-Royce Motor Cars announced that a series model would go into production in the summer of 2008. This coupé would complete the Phantom family, standing alongside the Phantom, Phantom Extended Wheelbase and Phantom Drophead Coupé.         Revealed at the Salon International de l'Automobile, Geneva in March 2008, the Phantom Coupé is the third new model from Rolls-Royce Motor Cars since BMW Group became custodian of the marque in 1998. 

        The Coupé is the most driver-orientated model in the Phantom line. A number of subtle but significant modifications have been made that change its character. It is noticeably more dynamic, whilst still offering incredible levels of comfort a balance not easily achieved.