Genesis is launching its new lifestyle goods and accessories collection in the U.S. The Genesis Collection is a curated selection of merchandise ranging from clothing and hats to office and outdoor gear to golf accessories and more.
“The Genesis Collection is an extension of our brand’s commitment to delivering exceptional experiences and products that go beyond automotive,” said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. “From the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.”
Photo: Genesis.
Genesis says the collection is inspired by the designs and materials showcased in the brand’s current product and concept vehicle line. Genesis says it also mirrors important initiatives such as the upcoming Genesis Magma Racing program. The collection’s Magma merchandise is an ode to the Magma high-performance line in color and style, while its golf product offerings of iron and putter covers are made with the same semi-aniline leather as the brand’s flagship G90 sedan.
You can shop the Genesis Collection online, and at select retailers in California and New York with expanded U.S. availability planned in the coming months.